BigCommerce SEO Tips from Industry Experts

If you're running an online store on BigCommerce, you’ve probably wondered how to get more people to visit your site without spending a fortune on ads. Well, you're in the right place. In this guide, we’ll walk through BigCommerce SEO tips from industry experts—the kind of advice that actually works in the real world, not just on paper.

I’ve spent time digging into what seasoned pros are doing to rank their BigCommerce stores on Google, and I’ll share that experience with you here. Whether you’re new to SEO or you’ve been tweaking your site for years, this article has something valuable for everyone.

Let’s break it down, step-by-step, using real-world strategies that are easy to follow.

Why BigCommerce SEO Matters More Than Ever

Search engine optimization (SEO) isn’t just a buzzword. It’s how your store gets found by people actively searching for your products.

Why it’s a game-changer:

• Organic traffic converts better – These are buyers with intent.

• It's cost-effective – Once you're ranking, you’re not paying for every click.

• It builds trust – People trust sites that show up at the top of search results.

  
  

#1 Optimize Your Site Structure for SEO

A clean and organized site structure helps both users and search engines. It’s the foundation of every well-ranked store.

Here's how to do it right:

• Keep your URLs short and readable

  • Example: /men/shoes/leather-boots is better than /category12345/item67890

    
    

• Use categories and subcategories wisely

  • This helps Google understand your site

  • Makes browsing easier for your visitors

    
    

• Create an XML sitemap

  • BigCommerce can auto-generate one—just submit it to Google Search Console

    
    

#2 Use Keywords Naturally (No Stuffing)

This is one of the biggest mistakes newbies make—keyword stuffing. Instead, use natural language that sounds like a real person talking. Google’s RankBrain loves that.

Smart ways to use keywords:

• In your product titles

• In the first 100 words of your product descriptions

• In meta descriptions

• In image ALT tags

  
  

Include semantically related keywords like:

• ecommerce SEO Service

• online store optimization

• search rankings for BigCommerce

• product page SEO tips

• digital marketing for online shops

  
  

#3 Nail Your On-Page SEO

On-page SEO includes all the elements on your pages that influence rankings. Here’s how experts do it:

Focus on the following:

• Title Tags

  • Make them clickable and relevant

  • Use your main keyword early in the title

• Meta Descriptions

  • Keep them under 160 characters

  • Include a call-to-action like “Shop Now” or “Learn More”

• Header Tags (H1, H2, H3)

  • Use only one H1 per page

  • Break up content with subheadings for readability

    
    

#4 Speed Up Your Store

Speed is critical—not just for users, but for SEO too. Google has confirmed that page speed is a ranking factor.

Tips to boost loading time:

• Compress images before uploading

• Use BigCommerce's built-in CDN

• Avoid unnecessary apps or scripts

• Enable browser caching

You can test your speed using Google PageSpeed Insights.

#5 Create Content That Answers Real Questions

Content is more than just product pages. Blogs, FAQs, and how-to guides help capture long-tail keywords and voice search queries.

What works best:

• Write blog posts around customer questions

  • Example: "How to choose the right running shoes for winter?"

• Create buying guides

  • Help users make informed decisions

• Use conversational language

  • Imagine how someone might ask a question into their phone

    
    

#6 Get Backlinks the Right Way

Backlinks are votes of confidence from other websites. But not all backlinks are created equal.

Safe and effective backlink strategies:

• Write guest posts on niche blogs

• Reach out to influencers and ask for reviews

• Get listed in local business directories

• Submit your store to ecommerce roundups

  
  

#7 Use Schema Markup to Stand Out

Schema helps search engines understand your content better and enables rich results like star ratings and product info.

You can mark up:

• Products

• Reviews

• FAQs

• Events

Use Google’s Rich Results Test to check your markup.

#8 Monitor and Adjust Regularly

SEO is not a set-it-and-forget-it thing. You need to track what’s working and what’s not.

Use these tools:

• Google Analytics – to monitor traffic

• Google Search Console – to see how you’re ranking

• Ahrefs or SEMrush – to spy on competitors and check backlinks

Make data-driven decisions and keep refining your strategy.

Frequently Asked Questions (FAQ)

What is the most important SEO tip for BigCommerce?

Start by optimizing your site structure and product pages. That’s the base of everything. From there, build quality content and get backlinks.

How long does it take to see SEO results?

SEO is a long-term game. Most stores start seeing results within 3 to 6 months if done right.

Can I do BigCommerce SEO myself?

Absolutely. Many store owners handle it themselves with great results. You just need the right knowledge and consistency.

Does BigCommerce have built-in SEO features?

Yes. BigCommerce offers features like customizable URLs, automatic sitemaps, and built-in SEO settings for products and pages.

Final Thoughts

Getting your BigCommerce store to rank on Google isn’t magic—it’s strategy. By following these BigCommerce SEO tips from industry experts, you’ll be putting yourself ahead of the competition and right in front of your target customers.

Take action, track your progress, and don’t be afraid to test different tactics. SEO is all about learning and improving. Start small, stay consistent, and you’ll see the results roll in.